Major New Program Offered for Local Search Engine Listings and Optimization

Are you currently listed on the top 15 Local Search Engines. Number 1 is Google Maps. Being on that map can mean a huge increase in business. Number 2 is MerchantCircle. Knowing how to maximize your presence on MerchantCircle is almost certain to bring you customers. There are 13 other major local search engines (LSE's). Each one has a unique way of getting your listing to show up well. We know those unique methods. Check out this video or just call right now for more information about how we can help you through this process and add $$$ to your sales and profits. 310-920-9649

Grand Opening Event Comments by Client re: Randy Kirk & Associates Execution of Plan

We are very thankful to have a nice video from Steve Bowen of PV Bicycle Center in Palos Verdes Estates making some super thoughtful comments about the outcome of his Grand Opening. He asked me to "general" the entire event based on a plan that I provided him. The end result was over 1000 visitors over 4 days, attendance by the president of his primary vendor, Specialized Bicycle Company's Mike Sinyard, and a great time by all. Here are his comments

PR Release Special's Great Response Results in Change of Strategy for Los Angeles Marketing Consultant

When I started Randy Kirk and Associates, I saw potential in becoming the marketing arm for small companies that they could not normally afford. With a background in almost every imaginable form of marketing except TV and bill boards, my theory was that I could analyze the marketing approach for companies with less than 50 employees, make recommendations, and help to execute marketing decisions for $500 - $1000 per month. This compared to hiring a full time person for this job at $80,000 up.

While this has been a solid business plan, and has resulted in a very quick accumulation of 15 clients, I decided to try an experiment last month. I sent out a special on just one type of marketing that I do to around a list of prospects, friends, and others. The offer was to do a single PR release for $149. For the most part, PR agencies wouldn't even talk to a new client for less than $2000 in budget. A single release would take the average writer a minimum of 3 hours to research and compose. Then it needs to be sent to several targeted media outlets with a personal follow up.

Therefore, even a freelance beginner would have to charge $200, and a serious, experienced PR person would charge at least $500. Unsurprisingly, the response was fast and brought serious new business into the company.

Using that result, I am now offering a menu of specific marketing products for the first time. And each of them is being offered at prices that are the equivalent to buying a 42 inch Flat Screen for $300.

Go to this page for a compete rundown of the offers including SEO, Blog Creation, and setting up companies on local search engines.

West Los Angeles Clients of Randy Kirk & Associates Marketing Consulting and Services Company

Dear Peachheaders and others who may be looking for outstanding product and service providers on the West Side of Los Angeles. If you call or drop by any of these companies, would you please indicate that you are there by my recommendation.

Palms Cycle - I have known the owners here since the early 70's, and the family has owned the shop since the 50's. You can be certain of getting good values on bicycles and accessories here, but you will also find the owners to be charming and enthusiastic about helping you. They are very community minded, helping with various police agencies and childrens groups, and they are the primary bicycle sponsor of the 2009 AIDS LifeCycle Ride. Ask for Cap or Candace. You can find more on their website, their MySpace, or their blog.

I forgot the mention, visit and take your kids just to see the almost 100 vintage bicycles they have on the floor or hanging from the walls and ceilings. Also ask to see the bikes that have been used in movies, music videos, or other theatrical events.

Ida Kendall - Hypnotherapist - Not just your average hypnotherapist, Ida is a California Certified instructor of Hypnotherapy.

She has been a leader in the development of new approaches to speeding up the process of improved mental or emotional health. Known as brief therapy, other mental health specialists are using techniques an tools taught by Ida that bring improvement in areas such as weight control, addiction, overcoming fears, improved motivation, depression, and stress (including post traumatic stress.) One of her specialties is the use of hypnosis to dramatically improve the likelihood of successful implantation during in vitro fertilization. Studies show a 60% improvement in implants.

Other methods used in her Santa Monica Studios include Transformation Breathing, EFT (Emotional Freedom Technique), and NLP (Neurolinguistic Programming)

Visit her blog for video information on her approaches. Visit her website for dates and times of classes and groups.

Thuy Le - Realtor -

As hard working as she is delightful to be around, Thuy is an associate of the Sotheby's Intl Realty business. You know them as holding auctions for the most exquisite art in the known world. They are also the leading real estate agency in the US for helping clients to buy or sell the most presitgious adresses around the world.

Thuy is a graduate of Wellesly College and an active member of the alunae association and the Jr. League. She currently resides in the Marina Del Rey area, and concentrates her real estate efforts there. However she is quite capable of handling your real estate needs for residential, investment, or leases throughout Santa Monica and the entire West LA neighborhood.

Visit her blog for articles she has written and videos she has created on opportunities in short sales and foreclosures during this unusual market. There are also other commentaries on current market conditions.
Michael Campbell - Chiropractor - When you visit some healers today, there is commonly a feeling of hurry. You get to sit around and wait, but once your finally seen by a practitioner, time's a waistin'. Dr. Campbell prides himself on doing just the opposite. While utilizing the very most modern equipment and methods in chiropractic, Dr. Campbell knows that his best chance of helping you feel better is if he is fully informed about your condition.


Dr. Campbell also believes that there is too much emphasis on machines today, so he is more inclined to spend more time with hands on methods, and he is a specialist in deep tissue repair.

In addition, Dr. Campbell sees the body as being like a bridge stood on end. From a structural engineering standpoint, this is a difficult maintanance problem. And since there is a foundation at only one end of this virticle bridge, the feet are a key ingredient in keeping the structure in balance. Therefore Dr. Campbell is an expert in Orthodics. He warns against DIY methods in drug stores and shoe botiques. For a very small amount more, you can use an engineer to produce orthodics that are customized for your feet and body. Learn more at his website.

The Best Plumber You Ever Had - I used to do all my own plumbing. That was before the flood. $1000 deductible later, the Pergot floor and the silk rug will really never be the same again. Now I use Vincent. He and his crew are ready to do it all. He and I discussed hot water heaters the other day. Did you know you're supposed to drain them once a year? And there's this gizmo you should replace when you drain it. Aren't you glad to know that. Now that I know it, I doubt if I will do it.

So, the best idea is to call The Best Plumber You Ever Had about once a year to just go through the house and check things out, do the regular maintanance, and you probably won't need him for a year. His website is here.

2 Learn English - If you teach English as a second language or English as a Foreign Language, or if you know someone who does, this couple has been creating books, card decks, games, and teaching aids for decades. They have now amassed a huge collection of widely used materials in one easy website. Visit here for the details.

Hard Economic Times Require Strategic Changes - SPECIAL OFFER 310-920-9649

Almost every potential client I have called in the last few day in Los Angeles, Culver City, Santa Monica, Marina Del Rey, or even Las Vegas is feeling the downward pressure on sales. Consumers are putting their hands in their pockets, wondering how this "crisis" is going to play out. I've been around for about 5 of these troughs, and quite frankly the 1979 days of 21% interest and 18% inflation was quite a bit more terrifying, at least so far.

The last thing you want to do in a tough selling environment is reduce marketing efforts. You should increase your marketing effort to take advantage of your weak competition and gain market share.

My clients pay me a minimum of $495 per month to help them with comprehensive marketing consultation. I help them with everything from employee hiring and motivation to mailings, door knob hangers, and outdoor signage. I even provide them with pens and t shirts with their logos printed on them. But today, most traffic is generated from some form of internet activity. And a huge part of what I do for my clients is to make sure they are VERY VERY VISIBLE when someone tries to find them using Google, Yahoo, etc.

Right now, folks are a bit short of marketing dollars, so I've created a solution. I call it DIY Marketing. I will provide you with easy, step-by-step instructions that will allow you to be easily found on Google search with the key words that matter to you. Here is a short video that explains it in detail.



So you see, if you do the actual work (or have an employee or your teenager do it), your cost will be only 1/3 of what I normally charge. And if you work really fast, your cost could be even less. See, every time you finish a module, I'll send you another one. There are about 20 of these tutorials for internet development. If you finish all 20 in 30 days, your cost will be only $169 total.

Call right NOW! 310-920-9649 or email RandyKirk77@gmail.com

Local Business Search Engine Optimization in Los Angeles is All the Rage

As my new Marketing Consulting Business gets off the ground (I'm about 70% of my maximum client base), I have discovered that the local business Search Engine Optimization business is where the future is for most of my clients. As discussed elsewhere on this blog and on my SEO blog, the hard copy yellow pages are dead. No one uses them to find the wedding planner, the bike shop, or the computer consultant anymore.

Most shoppers who are unclear about where to purchase their next bicycle or garbage disposal go straight to the web. They may just need to see where there is a close supplier, in which case google maps is right at the top of the page. They may want to review quality and pricing for the product or service, and there are dozens of websites doing that. Now, in Los Angeles, there are at least 10 local search engines like Yelp, City Search, and City Voter who not only give you a snapshot of the business, but invite folks to write reviews.

All of these local search engines are competing for top page or top 25 ranking on a key word or key phrase ranking with the websites of the companies themselves. So if I have a website design company and pay $2500 for a nice website, then pay a SEO consultant a bunch more money to try and get me in the top 10, the power of all these other websites might keep me down in the third or 4th page.

For my personal searches, I now have my preferences set at 50 responses instead of the 10 that is the default. This allows me to quickly find actual businesses instead of local search engines.

For my clients, it means they need to be sure they are represented on all those local search engines. It took me two hours yesterday to get one client up on all of them. But that $250 for that client will be paying dividends for years to come.

Then I need to find other methods for getting high positions, not merely the website. Blogs, YouTube, Flickr.com, Forum posts, and a dozen other tricks of the trade create a full frontal assault that usually results in something being on page 1. That's why the name of my new website is http://www.searchPage1.com.

Marketing Consulting In West Los Angeles, Santa Monica, and Culver City

It has taken me 4 months, but my marketing consulting company is finally ready for prime time. I have a new website for my marketing consultant business in West Los Angeles, that hopefully makes sense to people. The URL is http://www.searchPage1.com. The intent of the new company is to offer something that is in a total new niche. Comprehensive marketing services for small local businesses and non profits. A smarter marketing consultant would would be attempting to land some of the powerhouse companies around the West LA market. There are plenty of dotcom and high tech businesses within walking distance of my home.

But I've decided to pursue about 30 small businesses who no one else is interested in. Of course, there are web designers, pay per click salesmen, yellow page folks, and local adsmiths that want the $200,000 -$2,000,000 in sales companies. But they have a specific product to sell, and thus a biased sales pitch. My approach is to carefully hear the clients hopes, dreams, and desires for their business, and then sculpt a custom package of web effort, print ads, customer service programs, e-mail blasts, employee training, door knob hangers, community involvement, profit center development, niche assessment, and so on.

I think this is a totally new approach. And it is working. My current client list of 10 are all experiencing improved marketing visibility, and in most cases, dramatic increases in business. After less than 90 days.

Maybe you are one of those small businesses that could use a boost in traffic right now. I'm just an email (RandyKirk77@gmail.com) or a phone call (310-920-9649) away.